Onboarding Guide
Step 1: Registration
Join our ABOUT YOU Marketplace via a simplified onboarding process with our Seller Center platform.
Step 2: Provide Information
Complete the onboarding questionnaire.
Once your initial application is approved, you will gain access to the Seller Center. There, you will find detailed information on the terms and conditions, along with our onboarding documentation. You will also be asked to fill out the onboarding questionnaire required to move forward in the process.
This form helps us to collect necessary information such as company, logistics and invoicing details, contact persons as well as brands you will bring live.
What You’ll Need to Complete the Questionnaire
Company & Contact Details
Legal information
Bank Details
Fulfillment
Brands
The questionnaire consists of 4 parts:
Your Data
Select Your Type of Business: If you are a sole proprietorship choose ‘Natural Person’.
Company Data: Remember to include the legal entity suffix in the company name.
Fulfillment
You can choose between Fulfilment by Seller or Fulfillment by About You
Here you will be asked to enter the countries where you would like to sell your products. You are free to choose the countries you want to onboard from the currently available ones.
Fulfillment by Seller (You)
Fulfillment by ABOUT YOU
Please note that at the moment only the listed shipping service providers may be used as the 'Last Mile Carriers' for shipping and returns in the respective country.
Brands
The brands you would like to onboard.
Please note, you can always add more brands after your initial go-live
You can select from already existing brands on ABOUT YOU or add a new one.
Adding new brands:
Select if you’re the Trademark owner or not: If not, please provide the Trademark owner name.
Your manufacturer needs to be located within the EU (Name of the EU manufacturer (Art. 3 (8) Regulation (EU) 2023/988) or, for non-EU suppliers, name of the importer/ authorized representative (Art. 3 (10) and (9) Regulation EU 2023/988)).
Legal
Here you find the Marketplace Terms of Use and the Fulfillment Annex documentation.
Please ensure you indicate correctly if your company is publicly traded.
Step 3: Verify Business
Submit the KYC form to confirm your company details.
As part of the onboarding process, every partner needs to complete the Know Your Customer (KYC) process. This is a standard compliance requirement designed by the European Legislation for the purpose of combating financial crime.
KYC Process
Identification
Provide information about your company and the people involved, and upload supporting documents (e.g. bank account confirmation, business registration certificate for sole traders, ID documents).
The data you submit for the KYC Process should be related to the same legal entity you submitted your onboarding data for.
Step 4: Upload Products
Choose your preferred product integration method to list products.
Once you complete your KYC Questionnaire, while your data is being reviewed, you will be able to start uploading your products in the Seller Center.
We offer 5 different types of product integration to fit everyone’s needs.
Shopify Plugin
The easiest way to get started. Seamlessly sync your products, inventory, and orders directly from your Shopify store with just a few clicks. Once connected, you can handle everything related to orders - including fulfillment, cancellations, and returns - directly within your Shopify admin panel.
You need to have the Shopify Grow Plan to use this plugin.
Integrators
The most streamlined option for brands already using a compatible middleware or e-commerce aggregator. This method is great for partners with an existing integration, as it allows you to use your current product data setup to connect with About You. We already offer integrations with Tradebyte, Baselinker and Sello and are actively expanding our range of integrator partnerships.
Step 5: Go Live
Activate your products and start growing your sales.
Once your questionnaire is approved, your products are uploaded and your KYC verification is complete, you're ready for the final step. We'll activate your account, and you can start selling to millions of fashion lovers across Europe!
Last updated
Was this helpful?

