Your Guide to Excel in the Seller Center
🚀Unlock Your Full Growth Potential on ABOUT YOU!
Growing successfully on ABOUT YOU is not only about listing products, it is also about strategically activating the right performance levers.
The following guide highlights the most impactful measures that directly influence your visibility, revenue, and long-term marketplace success.
We focus on seven key growth drivers:
Sales Campaigns
Country Expansion
Retail Media (Sponsored Products/Sponsored Content)
Assortment Growth: High-NMV Product Groups
Product Count
Product Data Optimization
Lower Return Rates
On-Time Shipping & Low Cancellations
Sales Campaigns: Maximize Visibility During Peak Demand
ABOUT YOU runs more than 40 high-energy campaigns per year, including major shopping events such as Black Friday and Summer Sales. During these periods, substantial marketing investments drive millions of customers to the platform, significantly increasing traffic and demand.
Since visibility plays a crucial role in a marketplace environment with millions of products, participating in campaigns is one of the fastest ways to boost performance.
Why participate?
Increased product visibility
Higher traffic exposure
Strong uplift potential during peak demand
Improved algorithmic relevance
We strongly recommend joining every major campaign and including your full assortment whenever possible. Full participation increases your exposure across categories and price segments.
How can I participate?
Participation is simple and can be managed directly in the Seller Center under the “Campaigns” tab.
Steps to join campaign:
Check invitation sent via email
Find campaign in Seller Center
Review Campaign details
Click Join and choose your method of participation (full assortment or partial)
Use the already provided template, either add your full assortment or target specific bestseller products
Refer to our in depth campaign guide here for further details.
Country Expansion: Multiply Your Revenue Channels
Expanding into all available marketplace countries can significantly boost your revenue. Beyond Germany and Austria, ABOUT YOU operates in eight additional fast-growing markets, offering access to new customer demographics and reducing dependency on a single market.
Partners also benefit from lower return rates, which directly increase profitability.
List of live countries by global market share in descending order:
Germany
The Netherlands
Austria
Belgium
France
Italy
Spain
Denmark
Sweden
Finland
To summarize, an average uplift of 25% is expected if you proceed to go live in all available markets.
Return Rates per market:
48%
33%
45%
33%
19%
18%
22%
37%
Expanding into countries with lower return rates allows you to maximize profitability per order while reaching new customer demographics.
How to Expand to Other Countries in the Seller Center
Start Your Expansion Request
Click “Apply for New Country” in Seller Center.
You can select up to 10 countries (Sweden and Finland are pending final adjustments).
Complete Three Simple Steps
Specify your VAT IDs for the Go-Live countries or OSS.
Select the available Last Mile Carriers.
Consent to our Invoicing Requirements.
Go-Live and Profit from the Additional Markets
After review and approval, share prices in the local currencies.
Start shipping orders and benefit from new revenue streams with optimized return rates.
To fully leverage expansion, ensure that:
Your complete assortment is activated
Prices are uploaded for your products in the respective currencies for every country
Stock availability is continuously maintained
Each country is an additional revenue stream contributing to your overall growth strategy!
The FBAY Hybrid Model: Scalable Growth & Efficiency
The Hybrid Model integrates ABOUT YOU fulfillment (FBAY) with your existing dropshipping setup to boost visibility and operational performance. By leveraging our European warehouses in Germany, Poland and Slovakia, we handle the end-to-end fulfillment of your orders.
Key Strategic Benefits
Algorithmic Priority: Combined models gain stronger exposure, driving higher traffic and conversion.
Market Reach: Immediate access to 11 countries (Germany, The Netherlands, Austria, Belgium, France, Italy, Spain, Denmark, Sweden, Finland, Luxemburg), with a roadmap to 26, including high-growth CEE markets.
Maximized Availability: If FbAY stock runs out, the system automatically backfills via dropshipping to prevent stockouts and protect sales.
Why it works:
This setup ensures your products are always discoverable and ready for delivery. By expanding your geographic footprint and stabilizing your inventory, you can capture long-term revenue and reach new customer segments more effectively.
At the same time, operational complexity is reduced. We manage fulfillment and returns, offer competitive warehousing and shipping rates, and enable you to scale internationally with a streamlined setup.
Retail Media (SPA / SPC): Take Control of Your Visibility
Retail Media is a powerful tool to further increase product visibility and brand awareness within the marketplace.
We recommend starting with Sponsored Product Campaigns (SPA), which operate in the lower funnel and are designed to drive incremental sales. These campaigns are particularly effective for boosting selected SKUs and generating short-term revenue growth.
To complement this, Sponsored Content Campaigns (SPC) support mid- and upper-funnel marketing efforts by increasing brand awareness and long-term demand.
Key advantages:
Full budget control
Daily KPI monitoring
Real-time campaign adjustments
Autonomous setup within Seller Center
Both campaign types can be set up directly in Seller Center under:
Sponsored Products
Sponsored Content
A combined full-funnel strategy often delivers the strongest and most sustainable performance impact.
Please find a detailed guide on retail media offers here.
Increase Assortment: Reach a Broader Audience
Uploading the full available assortment in all expanded countries helps reach more customer segments and improve conversion.
Assortment planning should align with marketplace demand and ABOUT YOU’s strong female customer base. However, with robust performance currently trending across all other categories, we strongly encourage you to expand your assortment in unsaturated areas to fully capitalize on this broader marketplace momentum.
Strategic category focus enables data-driven growth:
Unisex: Trainers, Socks
Women: Trainers, Trousers, Dresses, Jackets & Coats
Unisex Children: Shoes category, Sports Shoes category
Men: Sweatshirt & Hoodies, Sports Shoes, T-shirt & Polos
Beyond the established growth categories mentioned above, the following segments are gaining significant momentum. These areas are currently undersaturated, representing a prime window for you to capture market share and unlock incremental revenue.
Emerging Growth Categories
Unisex: Sports Underwear & Swimwear, Socks
Men: Sweatshirts & Hoodies, Jackets & Coats, Jeans
Women: Jackets & Coats, Sports Jackets, Dresses, Sweatshirts & Hoodies, Jewelry
Low-Return, High-Stability Segments
The following categories boast exceptionally low return rates. Expanding your assortment here allows for higher net margins and more predictable inventory stability.
Unisex: Sports Shoes
Unisex Children: Sports Shoes, Shoes
Men: T-Shirts & Polos, Sports Shoes
Strategic Takeaways
To maximize your performance, we recommend leveraging these insights to:
Secure Availability: Maintain consistent stock in these high-velocity categories.
Deepen Assortment: Expand variety within core product groups to capture broader demand.
Optimize Campaigns: Align your marketing and campaign participation with these high-NMV (Net Merchandise Value) segments.
Boost Profitability: Scale into undersaturated and low-return profiles to drive superior net profit margins.
Product Data Optimization
To maximize performance and customer trust, it is essential to optimize your Product Detail Pages (PDP) with accurate, complete, and visually compelling information. High-quality product presentation directly correlates with improved customer experience, reduced return rates, and higher conversion.
Data Accuracy & Attributes
Foundational data ensures your products are discoverable and reliable. Focus on maintaining:
Precise Product Data: Verify that all titles, SKUs, and technical specifications are correct.
Standardized Attributes: Include all relevant details such as size, color, material, and care instructions, ensuring consistency across your entire catalog.
Informed Decision Making: Keep attributes detailed to help customers choose the right product the first time.
Visual Excellence
Since customers cannot touch the product, your imagery must do the heavy lifting:
High-Resolution Photography: Use clear, professional images that allow for zooming.
Context & Scale: Incorporate model shots to showcase fit and scale where relevant.
360-Degree Views: Display multiple angles to provide a comprehensive visual understanding of the item.
Add Model Images: This helps customers better visualize your product and understand its fit, incorporating images that feature models wearing the item.
Proactively work on lowering Return & Cancellations Rates
High return rates and cancellations negatively impact profitability, customer satisfaction, and overall marketplace performance. Proactively managing and reducing returns is therefore essential.
Effective measures include:
Improving product descriptions and imagery
Providing accurate size guidance
Monitoring and analyzing return reasons
Maintaining precise stock management
Reviewing available prevention guidelines
For additional support, merchants can refer to our documentation here.
On-Time Shipping: Build Trust and Stability
Reliable and punctual shipping directly influences customer satisfaction, repeat purchase behavior, and seller ratings. Delays may negatively affect overall visibility within the platform.
To ensure strong shipping performance:
Maintain accurate stock levels
Set realistic lead times
Optimize logistics processes
Monitor fulfillment KPIs regularly
Operational excellence in shipping builds customer trust and supports sustainable growth.
Please note that our shipping SLAs are available under Section 3.5 of the Fulfillment Annex.
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