Partner Campaigns

This guide will help you understand how to participate in our sales campaigns, the benefits of doing so, and how these are being settled in our invoices.

Overview of Campaigns

Several times we offer partners the opportunity to join our major sales campaigns several times per season. These campaigns are designed to boost sales and increase visibility while helping to reduce inventory holding costs.

In general, there are two different types of campaigns:

• Discounts on the whole shop: Participation requires discounts across the entire assortment.

• Discounts on selected products/ parts of your assortment: Partners can choose to participate with specific parts of their assortment.

Benefits of Participating in Campaigns

Participating in ABOUT YOU campaigns is one of the most effective ways to boost your brand's storefront visibility, drive traffic, and significantly increase conversion rates. Here is why joining our promotional campaigns is essential for growing your sales on the marketplace:

• Increased Sales: Drive additional sales through heightened visibility and attractive discounts.

• Improved Placement: Gain better placement in product assortments on our platform.

• Brand Boosting: Enhance your brand awareness through attractive discounts

• Inventory Reduction: Move slow-selling products more effective

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How to participate in Campaigns

Partners will receive an invitation via email, usually within 9 days before the start of the campaign, to inform them about the upcoming campaign.

How to add products to a campaign via SCAYLE

1. Login to Partner Portal using your Marketplace Account > Marketing > New Sales Promotions. Make sure to login with your new Marketplace account, not the old one.

2. Find the description of each campaign, where you can see key framework information: Sales promotion period, participation deadline, participating country(ies), reduction of your choice (only increments of 5%), and minimum reduction (if required) **We cannot make any exceptions if the deadlines are not met. Manual lists via Email will not be accepted.**

3. Click JOIN on the campaign you would like to participate in

4. Read and follow the next steps (1 to 3) on the Sales Promotion Overview

5. To participate, you can download the product list via the DOWNLOAD button from the respective campaign entry. Product lists show all the partner’s products that are live in the Shop at that time. Fill in the column Reduction Offer with the desired discount in absolute numbers (example: 30 for 30%) for each product. If a product does not participate in the campaign, the entire line must be removed

6. Once the list is edited and finalized, upload it via the UPLOAD TEMPLATE button.

Please note:

• The lists are on Shop Product ID level (not on EAN level).

• If there is a “yes” in the column “Deleted” - it means that the product has not been in stock for more than four weeks.

📌 The reductions for major campaigns via the portal are uploaded by About You. Only these reductions will count as an “active participation” (not the ones through the middleware). Nonetheless, reductions via the middleware will remain active at all times.

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Campaign Invoicing Process

All discounts from campaign participation are directly applied to the RRP of your sold items within your standard monthly self-billing invoices. Please keep the following key settlement details in mind regarding campaign accounting:

• Campaign participation is reflected in the invoices by applying the granted discount to the RRP of sold items. These statements are issued on a rolling basis at the start of every month for the preceding period.

• Please note that no additional settlement files or separate PDF documents will be provided for these promotions.

• The campaign participation directly reduces the RRP of items in the self-billing invoices.

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