General Product Information
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Products in the Seller Center are organized into three hierarchical levels:
A product master represents the overall product as it appears in the shop and has its own product detail page. Each product master has a style key that you define yourself. This style key must be unique so the system knows which color ways and sizes belong to that product.
A single product master can have multiple color ways, and customers can switch among these on the product detail page. Images and descriptions are tied to each color way, allowing the product presentation to change when a different color is selected.
Variants refer to the various sizes you offer for each color way. Every variant has its own stock, retail price, optional sale price, and VAT. Because variants sit under a particular color way, you can configure different sizes, prices, or stock for each color of the same product.
When you plan to sell a product in multiple countries, you must specify the price for each country. You can set these prices automatically and then adjust them at any time. Product descriptions also need to be provided for every language. By default, the Seller Center can generate translations automatically using DeepL, which you can later refine. Some countries, like Germany, support multiple languages—German and English—within a single market.
The Seller Center automatically generates the product name using the selected category and color. However, you can add a unique name for branding by using the “Product Name” attribute at the product master level. This unique name will be wrapped in single quotes alongside the system-generated name. Avoid adding additional details (like color or size) to this field, since the default naming pattern is still applied.
