General Product Information
Product Structure
Products in the Seller Center are organized into three hierarchical levels:
Master
A product master represents the overall product as it appears in the shop and has its own product detail page. Each product master has a style key that you define yourself. This style key must be unique so the system knows which color ways and sizes belong to that product.
Product (Color Ways)
A single product master can have multiple color ways, and customers can switch among these on the product detail page. Images and descriptions are tied to each color way, allowing the product presentation to change when a different color is selected.
Variants (Sizes)
Variants refer to the various sizes you offer for each color way. Every variant has its own stock, retail price, optional sale price, and VAT. Because variants sit under a particular color way, you can configure different sizes, prices, or stock for each color of the same product.
Multiple Languages and Countries
When you plan to sell a product in multiple countries, you must specify the price for each country. You can set these prices automatically and then adjust them at any time. Product descriptions also need to be provided for every language. By default, the Seller Center can generate translations automatically using DeepL, which you can later refine. Some countries, like Germany, support multiple languages—German and English—within a single market.
Product Name
The Seller Center automatically generates the product name using the selected category and color. However, you can add a unique name for branding by using the “Product Name” attribute at the product master level. This unique name will be wrapped in single quotes alongside the system-generated name. Avoid adding additional details (like color or size) to this field, since the default naming pattern is still applied.
Manufacturer Information
We're sharing crucial information about new requirements under the General Product Safety Regulation (GPSR), which affect all products available for sale on ABOUT YOU.
Since December 13, 2024, an EU-wide manufacturer information requirement applies to all online sales. This initiative aims to enhance product safety within the European market and improve transparency for consumers in distance selling. To ensure the manufacturer can be contacted immediately in the event of a product safety risk, you must provide the required manufacturer information for all products you offer for sale on ABOUT YOU.
What you Need to Do
You need to submit the following manufacturer information for each product available in our shop:
Name of the EU manufacturer (Art. 3 (8) Regulation (EU) 2023/988). If you're a non-EU supplier, this should be the name of the importer or authorized representative (Art. 3 (10) and (9) Regulation (EU) 2023/988).
Postal contact address
Electronic contact address
You can find more details about these new requirements here.
Important: The manufacturer information must be provided clearly and unambiguously. Please enter the required information at the brand level in the attached Excel file.
Need Help?
If you have any questions, please create a support ticket.
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