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Product Image Requirements

High-quality product imagery is essential for successful product launches and optimal presentation on ABOUT YOU. Please review the image guidelines that are presented below carefully. Non-compliance with these requirements will result in an increase of 1.0 percentage point to your Annual Percentage Rate (APR), as detailed in Annex D of your contract.

Understanding Image Compliance

We understand that achieving full compliance can sometimes be challenging. It's important to differentiate between images that will be accepted with an exception (and incur the APR increase) and those that will be prohibited entirely (find reasons below), which will prevent your product from going live.

General Image Requirements

To meet the minimum requirements, an apparel item must have at least one 1st bust view and one 1st model view (cropped). Overall, we recommend providing 1-2 bust images, 2-4 model images, and 1-2 detail images.

1st bust image

  • Is used as the first view in our shop (customer can select)

  • Must be photographed frontally

  • Shot on a mannequin/bust and exempted

  • Must have a plain transparent or white background (mandatory for online marketing measures)

1st model image

  • Is used as the first view in our shop (customer can select)

  • Must be cropped (focus on product)

  • Important for product presentation → better sales through better recognisability

  • Model images are not required for shoes, accessories, kids assortment and home & living

Image Format

Model images and (uncropped) bust shots must always be 3:4 (upright) in order to be displayed correctly.

If the 1st bust image has a white or transparent background, the format will be automatically adapted to our shop definition.

File format

JPEG: For images with white or grey background, maximum file size 2 MB

PNG: For images with transparent background, maximum file size 4 MB

Format of 3:4, min. 1500 x 2000 pxl at min. 96 dpi

Background

Model Images

For model images a bright grey is ideal, which is created directly by the corresponding light settings during the shooting and thus transports a light three-dimensionality. Backgrounds with strong colour variations are not permitted.

Bust Images

For bust images we require a white or transparent background and the background must be plain. ABOUT YOU will adjust the background in the shop automatically to light grey.

Please adhere to the following specifications:

  • RGB: 244 / 244 / 245

  • Hexa-Code: #F4F4F5

Bust View

Bust images must meet the following requirements:

  • Min. 1500 x 2000 pxl (3:4 format) at min. 96 dpi

  • Product must be shown from the front

  • Shot on a mannequin / bust and exempted

  • Cropped with white or transparent background

The article will be automatically be displayed in the maximum size (taking the grey protective frame on the left into account) and in the middle of the shop tile.

Model Image

Model images must meet the following requirements:

  • A plain light grey background, alternatively white

    or transparent

  • Min. 1500 x 2000 pxl (3:4 format) at min. 96 dpi

  • For the 1st model view, display the product without

    cutting the textile

  • For the 1st model view, ensure that the product is

    facing the front without any extreme cuts of the

    model

For the background, please adhere to the following specifications:

  • RGB: 244 / 244 / 245

  • Hexa-Code: #F4F4F5

Allowed Exceptions (APR Increase Applies)

The following scenarios are considered exceptions to our standard image requirements. While these images will be accepted and your product can go live, they will lead to the 1.0 percentage point increase to your APR.

  1. First View Exception: You may provide only one initial image, either the 1st bust view or the 1st model view.

  2. Background Exception:

    1. Model View: If both first view images (bust and model) are provided, model images may feature a "moody" or "scenic" background. Otherwise, if only one type of image view is provided, model image backgrounds must be plain white or transparent.

    2. Bust View: Must always have a plain white or transparent background.

  3. DPI Exception: Our standard DPI requirement is 96, but a minimum of 72 DPI is acceptable.

  4. Pixel Exception: Our standard image requirement is 1500x2000 pixels, but a minimum of 1125 x 1500 pixels is acceptable.

  5. 3:4 Format Exception: Based on our standard requirements, the format should be 3:4. A different image format will be accepted only if it appears correct after automated cropping and does not cause image blocking.*

    1. *Our standard requirement is 3:4 format, because it ensures proper automatic cropping and display across our systems.

  6. Shoes and Caps Direction Exception: Our standard requirement is for images of left shoes to be 30° or angled to the left. However, images of right shoes and caps pointing to the right will also be accepted.

Prohibited Images (Launch Stoppers)

The following types of non-compliant images will not be accepted under any circumstances and will prevent your product from going live:

  1. Bust view images that lack a plain white or transparent background.

  2. Images with a DPI below the 72 threshold.

  3. Images with quality below 1125 x 1500 pixels.

  4. Incorrect shoe and cap rotation/direction, including top-down views or photos showing only the inner side of the shoe (e.g., a left shoe pointing to the right).

  5. Image formats that deviate from the 3:4 ratio and result in image blocking due to incorrect appearance after automated cropping.

! Important Note

If your images are rejected and do not qualify for an exception, your product will not go live, and you will not be charged for it. Charges will only apply if your product is live on our platform and its images are found to be non-compliant with our requirements.

Download the Image Requirements

You can download the image requirements here.