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Introduction
Get started with Retail Media to increase your product visibility and brand awareness.
Click here to view our short Retail Media introduction presentation.
We recommend starting with Sponsored Product Campaigns (lower funnel) to create incremental sales and boost your performance. Completing your marketing activities with Sponsored Content Campaigns (mid and upper funnel) would be the full funnel addition.
You can set up both campaign types autonomously by using our self-service tools directly in the Seller Center by navigating to the menu points ‘Sponsored Products’ and ‘Sponsored Content’ without leaving your seller center surface. You have full budget control, can view KPIs on a daily basis and adjust your campaigns whenever needed.
For Sponsored Products the minimum campaign budget is 1k € per month. At the end of a campaign only the actual ad spend will be invoiced. The actual ad spend is dependent on the traffic in the shop, only if a shop user clicks on a Sponsored Product the CPC is being charged.
For Sponsored Content Campaigns the minimum budget depends on the placement location, gender and country scope. We recommend starting with a minimum budget of 2k € per campaign. Also here, only the actual ad spend will be invoiced at the end of each month.
Need Help?
Reach out to [email protected] for all questions in regards to Retail Media.
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