Create Products

Edit: The EAN has been made mandatory since for all products to allow for product aggregation.

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Create a Product via UI

When you use the “Add Products” form, you only need to enter the most essential details, such as the product’s name, its category, the countries where it will be sold, and the color ways you want to offer. After you submit this short form, the system automatically generates the product with its corresponding color ways, variants, and countries. You can enrich the product with additional data later on.

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Import Products via Excel

To bulk-create or update products, go to “Import Products” in the left navigation. From there, you can either click “Import Products” to add entirely new products or “Import Stock & Price” if you only want to update stock and prices. If you interrupt an import, you can continue it later via the “Continue last import” section, and you can always review completed imports in “Your Last Imports.”

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Product Import Steps

The Excel import process includes three steps:

1. Select Category

Choose one or multiple categories for your products.

2. Generate Templates

The system creates one Excel template per category, which may take a few seconds. You can leave the page and return later if needed.

3. Fill and Upload

Download the templates, enter your product information, then upload them. If you have multiple files, compress them into a single ZIP before uploading.

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Product Import Excel File

Each generated template has three worksheets:

Help

Offers FAQs and information about attributes for that category.

Product Feature Information

Lists each attribute that requires a specific selection (e.g., dropdown choices).

List Your Products Here

This is where you enter the actual product data. Every row represents a single variant (size + color way), and if you sell in multiple countries, you can duplicate rows and change the country-specific prices. The style key you provide groups rows under the same product master. You can also specify a unique product name or add direct URLs to your product images.

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Product Import Upload

After uploading your Excel file, the Seller Center checks each row, groups them under the corresponding product master and color way, and creates the products. If you included image URLs, the products skip “Draft” status and go directly to “Pending Approval.” Without images, they stay in “Draft” until you add images.

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Faulty Upload and Reports

If one or more rows contain errors, the valid rows will still be created. The system then provides a downloadable report highlighting the problematic rows and explaining the issues. You can fix these rows in the report and upload them again without affecting the rows that were correct.

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Import Products using the API

For information about the available API endpoints, please have a look at the API section of this documentation.

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Import Products using the Shopify Plugin

For information about the Shopify plugin, please have a look at the Shopify plugin section of this documentation.