# Sponsored Content

Next to Sponsored Products we recommend running **Sponsored Content** Campaigns to address a full funnel Marketing approach. Through various Onsite Placements you have the opportunity to increase your brand awareness. Have a look at the [**introduction slides**](https://files.gitbook.com/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FY8oZ3Vo4FI5q8bX0AiSf%2Fuploads%2FNrzcv3lj1ezAEVLYE3pr%2FSponsored%20Content%20-%20Introduction%2009_25%20\(1\).pdf?alt=media\&token=0b5b12cc-2d6f-4e6f-b1eb-bd2c36df8981) and the **introduction video** in the following.

{% embed url="<https://files.gitbook.com/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FY8oZ3Vo4FI5q8bX0AiSf%2Fuploads%2FNR7VZsm0CSCYMXRquB5P%2FSponsored%20Content%20Introduction%20-%2010_25.mp4?alt=media&token=ed823bc2-1391-4c41-82dc-648ee6b876f0>" %}

The **minimum budget depends on the placement location, gender and country scope**. We recommend allocating a minimum budget of 2k € per campaign. In addition to the min. CPM you can set a **boosting CPM** to increase the likelihood of being displayed in the bidding based pricing.&#x20;

The following video gives you tips on how to create your first campaign.

{% embed url="<https://files.gitbook.com/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FY8oZ3Vo4FI5q8bX0AiSf%2Fuploads%2Ft7Km3N24zeBra3VND0mQ%2FSponsored%20Content%20-%20How%20to%20create%20a%20campaign%20-%2009_25.mp4?alt=media&token=7bfa2c60-90bd-4587-b3eb-23fb0c70338a>" %}

{% hint style="info" %}
Have a look at the [user guide and FAQs](https://files.gitbook.com/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FY8oZ3Vo4FI5q8bX0AiSf%2Fuploads%2F8Jpq65N2f4oA4ZV8Uiye%2FSC_User%20Guide%20%26%20Frequently%20Asked%20Questions%20-%20ABOUT%20YOU%20Services.pdf?alt=media\&token=08603ae1-68da-452c-b460-8235f340bbf5) for further information and useful tips on steering and optimizing your campaigns. Stay up to date with the newsletter. Click [here](https://share-eu1.hsforms.com/1NqAQQfXITvu5VK5LD9g4Wg2c2t09?utm_medium=email&_hsmi=105314829\&utm_content=105314829\&utm_source=hs_email) to subscribe.
{% endhint %}

***

**Need Help?**

If you have any questions, please contact [service-retailmedia@aboutyou.com.](#about-sponsored-products)


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# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.partner.aboutyou.com/retail-media/sponsored-content.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.