> For the complete documentation index, see [llms.txt](https://docs.partner.aboutyou.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.partner.aboutyou.com/retail-media/sponsored-content.md).

# Sponsored Content

Next to Sponsored Products we recommend running **Sponsored Content** Campaigns to address a full funnel Marketing approach. Through various Onsite Placements you have the opportunity to increase your brand awareness. Have a look at the [**introduction slides**](https://files.gitbook.com/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FY8oZ3Vo4FI5q8bX0AiSf%2Fuploads%2FNrzcv3lj1ezAEVLYE3pr%2FSponsored%20Content%20-%20Introduction%2009_25%20\(1\).pdf?alt=media\&token=0b5b12cc-2d6f-4e6f-b1eb-bd2c36df8981) and the **introduction video** in the following.

{% embed url="<https://files.gitbook.com/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FY8oZ3Vo4FI5q8bX0AiSf%2Fuploads%2FNR7VZsm0CSCYMXRquB5P%2FSponsored%20Content%20Introduction%20-%2010_25.mp4?alt=media&token=ed823bc2-1391-4c41-82dc-648ee6b876f0>" %}

The **minimum budget depends on the placement location, gender and country scope**. We recommend allocating a minimum budget of 2k € per campaign. In addition to the min. CPM you can set a **boosting CPM** to increase the likelihood of being displayed in the bidding based pricing.&#x20;

The following video gives you tips on how to create your first campaign.

{% embed url="<https://files.gitbook.com/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FY8oZ3Vo4FI5q8bX0AiSf%2Fuploads%2Ft7Km3N24zeBra3VND0mQ%2FSponsored%20Content%20-%20How%20to%20create%20a%20campaign%20-%2009_25.mp4?alt=media&token=7bfa2c60-90bd-4587-b3eb-23fb0c70338a>" %}

{% hint style="info" %}
Have a look at the [user guide and FAQs](https://files.gitbook.com/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FY8oZ3Vo4FI5q8bX0AiSf%2Fuploads%2F8Jpq65N2f4oA4ZV8Uiye%2FSC_User%20Guide%20%26%20Frequently%20Asked%20Questions%20-%20ABOUT%20YOU%20Services.pdf?alt=media\&token=08603ae1-68da-452c-b460-8235f340bbf5) for further information and useful tips on steering and optimizing your campaigns. Stay up to date with the newsletter. Click [here](https://share-eu1.hsforms.com/1NqAQQfXITvu5VK5LD9g4Wg2c2t09?utm_medium=email&_hsmi=105314829\&utm_content=105314829\&utm_source=hs_email) to subscribe.
{% endhint %}

***

**Need Help?**

If you have any questions, please contact [service-retailmedia@aboutyou.com.](#about-sponsored-products)


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://docs.partner.aboutyou.com/retail-media/sponsored-content.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
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