# Sponsored Content

Next to Sponsored Products we recommend running **Sponsored Content** Campaigns to address a full funnel Marketing approach. Through various Onsite Placements you have the opportunity to increase your brand awareness. Have a look at the [**introduction slides**](https://files.gitbook.com/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FY8oZ3Vo4FI5q8bX0AiSf%2Fuploads%2FNrzcv3lj1ezAEVLYE3pr%2FSponsored%20Content%20-%20Introduction%2009_25%20\(1\).pdf?alt=media\&token=0b5b12cc-2d6f-4e6f-b1eb-bd2c36df8981) and the **introduction video** in the following.

{% embed url="<https://files.gitbook.com/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FY8oZ3Vo4FI5q8bX0AiSf%2Fuploads%2FNR7VZsm0CSCYMXRquB5P%2FSponsored%20Content%20Introduction%20-%2010_25.mp4?alt=media&token=ed823bc2-1391-4c41-82dc-648ee6b876f0>" %}

The **minimum budget depends on the placement location, gender and country scope**. We recommend allocating a minimum budget of 2k € per campaign. In addition to the min. CPM you can set a **boosting CPM** to increase the likelihood of being displayed in the bidding based pricing.&#x20;

The following video gives you tips on how to create your first campaign.

{% embed url="<https://files.gitbook.com/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FY8oZ3Vo4FI5q8bX0AiSf%2Fuploads%2Ft7Km3N24zeBra3VND0mQ%2FSponsored%20Content%20-%20How%20to%20create%20a%20campaign%20-%2009_25.mp4?alt=media&token=7bfa2c60-90bd-4587-b3eb-23fb0c70338a>" %}

{% hint style="info" %}
Have a look at the [user guide and FAQs](https://files.gitbook.com/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FY8oZ3Vo4FI5q8bX0AiSf%2Fuploads%2F8Jpq65N2f4oA4ZV8Uiye%2FSC_User%20Guide%20%26%20Frequently%20Asked%20Questions%20-%20ABOUT%20YOU%20Services.pdf?alt=media\&token=08603ae1-68da-452c-b460-8235f340bbf5) for further information and useful tips on steering and optimizing your campaigns. Stay up to date with the newsletter. Click [here](https://share-eu1.hsforms.com/1NqAQQfXITvu5VK5LD9g4Wg2c2t09?utm_medium=email&_hsmi=105314829\&utm_content=105314829\&utm_source=hs_email) to subscribe.
{% endhint %}

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**Need Help?**

If you have any questions, please contact [service-retailmedia@aboutyou.com.](#about-sponsored-products)