# Marketing Opportunities

## Discover your Marketing opportunities on ABOUT YOU

## Introduction

Get started with Retail Media to increase your product visibility and brand awareness.

Click [here](https://files.gitbook.com/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FY8oZ3Vo4FI5q8bX0AiSf%2Fuploads%2FurR9XxTQFRIDQcfdkdkh%2FMP%20-%20Mediadata_Retail%20Media_AY_14.11.2025%20_%C2%A0Short%20Version.pdf?alt=media\&token=dbf691ac-89a7-49a2-b585-ad1b6bb44776) to view our short **Retail Media introduction presentation**.

We recommend starting with **Sponsored Product** Campaigns (lower funnel) to create incremental sales and boost your performance. Completing your marketing activities with **Sponsored Content** Campaigns (mid and upper funnel) would be the full funnel addition. 

<figure><img src="https://2370659135-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FY8oZ3Vo4FI5q8bX0AiSf%2Fuploads%2Filej9VScJSzmuW2mXSgP%2FScreenshot%202025-10-17%20at%2013.03.02.png?alt=media&#x26;token=757da7de-8346-48a3-b507-55bf45746e12" alt=""><figcaption></figcaption></figure>

You can set up both campaign types autonomously by using our **self-service tools** **directly in the Seller Center** by navigating to the menu points ‘Sponsored Products’ and ‘Sponsored Content’ without leaving your seller center surface. You have full budget control, can view KPIs on a daily basis and adjust your campaigns whenever needed.&#x20;

<figure><img src="https://lh7-qw.googleusercontent.com/docsz/AD_4nXdHK1B_LVzQuS1B07MNzjkrEwBD22IGDThR_K2sZ1OluDRwavultDamyadj_YLT2wxRjVMuqXl7ygqsy5lq5yKTjEvX-XnzR5T0NI_33qeQ1m_5MpxQ22q6LkglqsoO5yjb_hhmCg?key=dAXBEuElZzj1EQLb88ggaxQI" alt=""><figcaption></figcaption></figure>

For **Sponsored Products** the **minimum campaign budget is 1k € per month**. At the end of a campaign **only the actual ad spend will be invoiced**. The actual ad spend is dependent on the traffic in the shop, only if a shop user clicks on a Sponsored Product the CPC is being charged.

For **Sponsored Content** Campaigns the **minimum budget depends on the placement location, gender and country scope**. We recommend starting with a minimum budget of 2k € per campaign. Also here, **only the actual ad spend will be invoiced** at the end of each month.

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[**Sign up**](https://share-eu1.hsforms.com/1NqAQQfXITvu5VK5LD9g4Wg2c2t09) for our Retail Media Newsletter and our Sponsored Products & Sponsored Content Newsletter to receive news, opportunities and information about upcoming events in and around ABOUT YOU!&#x20;
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**Need Help?**

Reach out to [service-retailmedia@aboutyou.com](#about-sponsored-products) for all questions in regards to Retail Media.<br>