# Marketing Opportunities

## Discover your Marketing opportunities on ABOUT YOU

## Introduction

Get started with Retail Media to increase your product visibility and brand awareness.

Click [here](https://files.gitbook.com/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FY8oZ3Vo4FI5q8bX0AiSf%2Fuploads%2FurR9XxTQFRIDQcfdkdkh%2FMP%20-%20Mediadata_Retail%20Media_AY_14.11.2025%20_%C2%A0Short%20Version.pdf?alt=media\&token=dbf691ac-89a7-49a2-b585-ad1b6bb44776) to view our short **Retail Media introduction presentation**.

We recommend starting with **Sponsored Product** Campaigns (lower funnel) to create incremental sales and boost your performance. Completing your marketing activities with **Sponsored Content** Campaigns (mid and upper funnel) would be the full funnel addition. 

<figure><img src="/files/2CJYgMeMA6PHRXdCZm27" alt=""><figcaption></figcaption></figure>

You can set up both campaign types autonomously by using our **self-service tools** **directly in the Seller Center** by navigating to the menu points ‘Sponsored Products’ and ‘Sponsored Content’ without leaving your seller center surface. You have full budget control, can view KPIs on a daily basis and adjust your campaigns whenever needed.&#x20;

<figure><img src="https://lh7-qw.googleusercontent.com/docsz/AD_4nXdHK1B_LVzQuS1B07MNzjkrEwBD22IGDThR_K2sZ1OluDRwavultDamyadj_YLT2wxRjVMuqXl7ygqsy5lq5yKTjEvX-XnzR5T0NI_33qeQ1m_5MpxQ22q6LkglqsoO5yjb_hhmCg?key=dAXBEuElZzj1EQLb88ggaxQI" alt=""><figcaption></figcaption></figure>

For **Sponsored Products** the **minimum campaign budget is 1k € per month**. At the end of a campaign **only the actual ad spend will be invoiced**. The actual ad spend is dependent on the traffic in the shop, only if a shop user clicks on a Sponsored Product the CPC is being charged.

For **Sponsored Content** Campaigns the **minimum budget depends on the placement location, gender and country scope**. We recommend starting with a minimum budget of 2k € per campaign. Also here, **only the actual ad spend will be invoiced** at the end of each month.

***

{% hint style="info" %}
[**Sign up**](https://share-eu1.hsforms.com/1NqAQQfXITvu5VK5LD9g4Wg2c2t09) for our Retail Media Newsletter and our Sponsored Products & Sponsored Content Newsletter to receive news, opportunities and information about upcoming events in and around ABOUT YOU!&#x20;
{% endhint %}

***

**Need Help?**

Reach out to [service-retailmedia@aboutyou.com](#about-sponsored-products) for all questions in regards to Retail Media.<br>


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.partner.aboutyou.com/retail-media/marketing-opportunities.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.