How To: Reduce Cancellations Rates

High cancellation rates directly affect both customer experience and sales performance. Customers typically cancel due to unclear delivery expectations or fulfillment issues, it impacts your store’s reliability and visibility on our marketplace.

Our goal is to help you minimize cancellations and ensure a smoother, more transparent shopping experience for your customers .

Most common reasons for High Cancellations

Most frequent causes include:

• Missing or Delayed Shipment Message: Slow order handling can result in cancellations before the items are shipped. If customers don’t receive a tracking number, they may assume their order wasn’t processed, prompting customer service inquiries or cancellations.

• Slow Processing Time: Delays in order handling can lead to cancellations before the shipment leaves the warehouse.

• Out-of-Stock or Inventory Inaccuracies: Selling unavailable items results in cancellations and negative customer experiences. Maintaining adequate safety stock is essential. Introducing a stock buffer could be beneficial to avoid running out of stock.

Process in Case of Stock Discrepancies:

• If you are aware of any discrepancies, please do not hesitate and reach out to [email protected] and state the problem as well as the expected time to resolve the issue.

Recommended Actions

Maintain Accurate Inventory Levels

• Sync your stock in real time to avoid overselling.

• Deactivate listings for products temporarily out of stock.

• Maintain a stock buffer if you have challenges with high cancellations

Optimize Fulfillment & Shipping Operations

• Review fulfillment data monthly to identify bottlenecks (processing time, delayed pickups, etc.)