# How To: Reduce Cancellations Rates High cancellation rates directly affect both customer experience and sales performance. Customers typically cancel due to unclear delivery expectations or fulfillment issues, it impacts your store’s reliability and visibility on our marketplace. Our goal is to help you minimize cancellations and ensure a smoother, more transparent shopping experience for your customers . ### Most common reasons for High Cancellations Most frequent causes include: * **Missing or Delayed Shipment Message**: Slow order handling can result in cancellations before the items are shipped. If customers don’t receive a tracking number, they may assume their order wasn’t processed, prompting customer service inquiries or cancellations. * **Slow Processing Time**: Delays in order handling can lead to cancellations before the shipment leaves the warehouse. * **Out-of-Stock or Inventory Inaccuracies**: Selling unavailable items results in cancellations and negative customer experiences. Maintaining adequate safety stock is essential. Introducing a stock buffer could be beneficial to avoid running out of stock. #### **Process in Case of Stock Discrepancies**: * If you are aware of any discrepancies, please do not hesitate and reach out to and state the problem as well as the expected time to resolve the issue.
### Recommended Actions #### Maintain Accurate Inventory Levels * Sync your stock in real time to avoid overselling. * Deactivate listings for products temporarily out of stock. * Maintain a stock buffer if you have challenges with high cancellations #### Optimize Fulfillment & Shipping Operations * Review fulfillment data monthly to identify bottlenecks (processing time, delayed pickups, etc.) --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.partner.aboutyou.com/prevention-guidelines/how-to-reduce-cancellations-rates.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.